These days, e-commerce websites have become the driving force for businesses. Dynamic features such as advanced filtering, animation, all-around product reviews, and super searching took the world by storm. With such a revolution, online shopping is no longer limited to women. Even men enjoy shopping an extensive range of tech products through online stores. Today there is something for everyone over the online stores. These online stores aim to engage with web customers and cater to a wide set of target audiences.
Today 96% of Americans engage in online shopping, to avoid crowds or to save time. Accounting for $2 trillion annual sales, online websites are faster becoming a preferred way of purchasing. E-commerce websites are all about features, design, and functionality. Although there are no universal features or design elements that guarantee the immense popularity of websites, there are some general guidelines and recommendations, which you must not neglect while creating an e-commerce website.
Features that your e-commerce Website Must Have
In this article, you will find some valuable tips for the layout that will surely flourish your online business.
The speed of the website indicates the easiness to use it and hence, draws several parallels with the ability to convert the visitors. Online sellers have only a few seconds to sell, as shrinking attention spans influences e-commerce purchasing behavior. Almost 51% of U. S. online shoppers cite slower loading time as the prime reason to abandon a purchase. Hence, these slower websites result in the annual cost of the US e-commerce market by over $500 billion. However, increasing the site speed from r=eight to two seconds boosts conversion rates by 74%.
Ease of Use
The simplicity of a website marks good design, and 76% of consumers agree with the fact. According to them, the most important characteristic of a good website is that it is easy to use. Ease of use means that shoppers can get faster access to the products and services they require without unnecessary complexity. Websites can implement the concepts by creating shopping categories, adding filters, and incorporating comparison capabilities.
Moreover, they must make it easy for the shoppers to find customers’ reviews, FAQs, and information about the types of e-commerce policies they abide such as shipping and return. This helps the shoppers to take d=quick decisions. Try investing in a website with simple clutter-free designs and ensure that the website loads quickly as people start browsing through it. You can check Vootmart its user friendly.
The smartphones come with the same features as your desktops and laptops. Hence, optimizing your website for mobile is another feature where e-commerce websites need to invest. People spend more than half their time on smartphones, a trend, which also applies to online shopping. Studies prove that out of the reported five hours people spent on their mobile phones, they spend 92% of the time on apps. Moreover, currently, Google started penalizing those sites that failed to optimize for mobiles. Mobile websites fare better for SEO. Besides, a mobile-first user experience is one of the four major ranking signals.
Various Payment Gateways
Depending on the products a website sells, the platform must provide its shoppers with a myriad of options for payment methods. While some shoppers trust certain options over others, and some countries do not support certain methods of payment, it is important to know the audience before settling on the options. The online store owner must make the payment processes easier for their shoppers. If the site fails to have customers’ preferred methods of payments might result in several abandoned carts.
High-Resolution Photos and Videos
A study conducted by Ivodo found that about 93% of customers claimed that the visual effects of a product highly influences the purchasing decisions of the consumers. Although some people require to physically verify the quality of the items before purchasing, high-quality product photos on the e-commerce product page are the best options. Besides, offering high resolution, the owners must also optimize the photos, so that loading the photos does not affect the site speed. The same we are doing in Vootmart. Ensure that the purchasers can also zoom in and view the photos to look into the details.
Unable to touch and feel the products are the primary disadvantage of online shopping, hence, functionality for user reviews is very important. Reviews are the only things that shoppers have to rely on along with the information you provide about the products. About 92% of shoppers go through the reviews before purchasing a product.
The star rating associated with the products is the primary factor that customers consider while judging a website. About 75% of consumers reported following online reviews while deciding whether to make a purchase. Reviews not only influence the searching decisions but also have a great impact on the search rankings.
Cybercriminals mostly target e-commerce sites and steal the sensitive information of your websites and customers. Start with a secure e-commerce platform that supports HTTPS and SSL allowing secure payments and checkout. However, the above-mentioned are especially important e-commerce features since Google Chrome now requires HTTPS for all sites collecting sensitive information. Google marks those sites as insecure that fails to support HTTPS.
Other essential security features include:
- Two-factor authentication adds an extra layer of security. The security requires a username and password along with a system-generated code sent via email or test.
- A firewall that blocks malicious traffic, thereby permitting authorized traffic.
- Hubspot shares other basic considerations when it comes to types or e-commerce security features.
Social Media Integration
Until today, social media integration failed to be on the priority list for e-commerce platforms. Starting with the social share button, these grew by using social as a way for users to log in to their accounts. Moreover, these social components highly contribute to off-page SEO.
However, with the new social features like Pinterest buyable pins and Instagram’s shoppable feed, it becomes easier to push the product outside the e-commerce store. When the consumers browse their social feeds, they see the website’s pin or Instagram post and click on them. Clicking on the post redirects your shoppers to your site for completing the purchase.
Today, it is easier to start an online business, as the e-commerce route is accessible to everyone having a desktop or a laptop and an internet connection. You can find some of the above-mentioned features built into certain e-commerce platforms, while others need to customize the same. Although the list covers the basics, yet the nature of your business will determine the necessity of additional components for driving sales.