If you want to provide better shopping experiences to your customers, you are required to organize yourself. Often e-commerce platforms have an efficient process operated by a highly motivated team. However, if you fail to organize, things might fall apart. Try keeping track of customers’ conversations. Equip your team with the advanced tools and technology that would help them in seamless collaboration with the customers without leaving the page. A shared inbox, saving replies for repeated questions, and collision detection would help you in solving the queries of the customers, thereby exceeding their expectations.

Personalization forms one of the strongest factors in driving customer loyalty. Collect and use data for a better understanding of your customer. Here are certain personalization points, which you can try.

• Offer personal discounts on products relevant to the customer
• Recognize their location and offer detailed information regarding delivery on the particular location.
• Remember the history of the customer and highlight a list of recommendations based on the items previously searched and viewed by the customer.
• Try to communicate in the native language of the customers while catering to their needs or resolving an issue.
• Send personalized emails wishing them on their special dates such as their birthdays and festivals. An invitation to an online VIP customer event will be icing on the cake.

Industries worldwide abandon approximately 88% of online shopping carts. For increasing e-commerce sales, you need to know the obstacles of people not purchasing from your store. Often people forget about their shopping carts. If so, try sending a link to their shopping cart directing the buyer back to the cart. Besides, you can also add a discount code to the shopping cart so that the abandoned cart converts to a sale.

Customers often face problems due to an unsatisfactory return policy or due to check-out forms. Ensure that your platform offers multiple payment options to the customers. Allow your customers to decide how and when they would love to receive their packages. Customers would love to opt for contactless home delivery and pickup, which grew over the past year.

People love purchasing their products even when traveling. Design an application for your e-commerce business ensuring that your store is responsive to varied devices. Ensure frictionless customer service properly running on all devices. If you are not sure to launch an app or not, the best way is to conduct a survey asking whether your customers would prefer using an app. In exchange for their responses, offer a discount code or small gift for their next order and you would surely get responses.

Often we try to imagine how we might look in particular apparel or jewelry or how a decorative piece enhances the beauty of our homes. However, in the present day of advanced technology, you can interpret anything with the help of Augmented Reality (AR).

Exceeding the expectations of customers will provide you with an opportunity in making the best and right decisions about changes at the right time in customer experiences and fulfilling their needs. Providing excellent customer service is the best way to exceed customer expectations, as it helps in creating lifetime loyal customers who will refer your business to their family, friends, and colleagues.

If you like to identify the needs of the customers, ask them to provide feedback at every step of your process. You can identify the needs of the customers by conducting focus groups, listening to your customers, and engaging them on your business’s social media.