With an Ecom store, you can reach anywhere in the world, which would be hard if you want to do so physically.While you have an online store, you can easily sell your products and services to different locations without changing your location. There are multiple delivery companies out there to help you, you can easily ship your product anywhere from your home. Hence, while you operate in a single location, you are eligible to serve customers across the country and the globe.

Physical stores, irrespective of their popularity, experience limitations in their geographical area. But, on the other hand, for an online store, the entire world becomes the playground. Small business owners should expose their products and services to new audiences by selling across the world. This way you can easily reach more potential customers, who may have otherwise never heard of these businesses before. Furthermore, this strategy can help small business owners experience a higher degree of growth than what they've seen in the past because it gives them access to markets that are traditionally inaccessible for smaller companies like theirs.

You can shop around the clock, even at 2 am on a workday morning. Since online stores never close down and you are able to buy products anytime anywhere with just one click of your mouse button, 24*7 availability helps in increasing sales for small businesses.

Online commerce is not only more cost-effective than running a physical store, it also eliminates the need to worry about the location and other overhead costs. The lack of locations means that there are no expensive leases or space preferences for targeted audiences which saves money on rent and real estate fees. In addition, online stores require very little capital outlay because all they use is a virtual property like servers instead of brick-and-mortar buildings with pricey rates.

Hiring even the best e-commerce development company involves a sensible investment and does not take up the cost as high as purchasing a physical store. The profit you make from selling to customers online easily compensates for the cost of designing and developing the e-store.

Besides, unlike a physical store, you can have many savings. While physical stores require staff for handling inventory, checkout, delivery, and payments, e-commerce automates the entire operational process. Opening up an online store is not more economical and reasonable for small and medium-sized business owners who upgrade to operate and grow with limited finances. They need not invest in a physical store, insurance, or infrastructure but need a well-designed website to sell their products and services.

Traditional retail stores rely broadly on branding and customer relationships. However, things started drastically changing with online retail, where potential buyers search for products and services online and land up on e-commerce websites about which they have never heard. Search engines drive massive traffic for these e-stores, which increases customer acquisition.

Apart from generating more sales, the process helps in boosting brand awareness. Small businesses do not constantly have to push out marketing messages, attracting people to the store. Businesses need to develop pages that one can find through search engine crawlers and pair them with customers’ online search queries. It is one of the best ways to attract the target audience. Consistent SEO efforts ensure recurring monthly traffic that you can easily convert into a steady flow of incoming sales.

For a usual mom-and-pop shop, it is impossible to study the buying habits of the customers. They require formulating customer persona based on vague assumptions and perceptions rather than actual data. The insights they receive are not ineffective and hardly help in improving sales and marketing strategies.

Online stores empower small businesses, keep a constant eye on customers’ buying habits and interests, and generally focus on the following questions:

• What are the most popular products?
• When do customers purchase the most?
• What kind of discounts, deals, and offers motivate the customers to purchase goods?

Focusing on these insights, small businesses customize their offerings and offer personalized experiences to match customer’s requirements. They satisfy their customer needs consistently, sell more efficiently and build long-lasting relationships with them. Moreover, Google Analytics offers additional information on visitor tracking and statistics. Small and medium businesses utilize the same and find out:

• How are customers finding the e-commerce service?
• What are the geographical locations to which the customers belong?
• Which sections do the customers visit more on the website?
• What are the merchandise browsing patterns?

Today the products and services of the online store have good quality, which impresses the customers. The majority of consumers voice their opinions and recommend e-stores to their friends on Facebook, Twitter, Pinterest, Linked In, Instagram, and many other social networking sites. It is an added advantage for small businesses as they provide better products and services than the big firms. However, they fail to get customers due to unawareness.

Tremendous word-of-mouth recommendations over social media foster customers to choose small businesses that provide online stores over mega marts. Ecommerce platforms gave way to small businesses to lock down their buyers with their superior quality product and service and personalized shopping experiences delivered through e-commerce solutions.